Culinary Innovation in Risa Coffee Journal as a Creative Strategy in Improving the Competitiveness of the Food Industry in the Modern Era
DOI:
https://doi.org/10.69697/tourcom.v2i2.255Keywords:
Culinary Innovation, Fusion Cuisine, Jurnal Risa Coffee, Western, NusantaraAbstract
Culinary innovation is one of the key elements in the development of the food industry in Indonesia. One form of innovation that has emerged is the fusion of Western and Nusantara cuisine, which not only offers a new taste experience but also creates a unique culinary identity. This study focuses on Jurnal Risa Coffee, a café that innovates by combining Western and Nusantara dishes, to explore its impact on consumers' culinary experiences in Jakarta. This research employs a qualitative approach, utilizing interviews and observations as data collection techniques. The results indicate that the innovation implemented by Jurnal Risa Coffee has successfully attracted consumer attention through its menu that blends two culinary cultures, as well as leveraging social media technology to enhance its appeal. This study contributes to the understanding of how culinary innovation can affect customer satisfaction and the competitiveness of culinary businesses in large cities.
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